At the Center for Behavioral Economics we study day-to-day decision-making as it relates to everything from financial reasoning to medicine to dating. We don't assume that people always make rational decisions and we attempt to document and understand the resulting limitations. Our goal is to create a partnership between practitioners, academics, and social science enthusiasts to share insights and collaborate in a way that helps create products and programs to improve the way people actually reason, think and behave.



We are located at Duke University: The Fuqua School of Business on 1 Towerview Drive in Durham, North Carolina.